Thursday, 19 April 2012

Aiden Grimshaw - Is This Love

Right from the outset, Aiden Grimshaw established himself as one of the most interesting contestants ever to grace the X Factor. With his moody, sometimes overbearingly theatrical demeanour and performances, it always felt like he was underserved a little by what the X Factor could offer him. He was certainly never going to win, no, he was too much of an acquired taste for that. He was too much an undefined quantity - you just know that if he had gone on to win he'd have been morphed into a formless Joe McElderry clone and have descended into z-list-dom less than a year later.

But life post-X Factor throws up some fascinating surprises, and one of them is Aiden's actual debut single; a synth-tastic journey into dream-kissed airy pop heaven. It's like Frankmusik rebooted for 2012 pop market, laced with dub-step beats, 80s gloss and vocals that really capture a sense of who Aiden is as both person and potential star. It's a clever move too, with all the shiny pop appeal to grab hearts and minds of a horde of teen girls, but the trendy dance credibility to make its own way into clubland domination.

So, with fingers in both domains, Aiden has recast himself as quite the aspiring dance-pop prince, and it's a look that suits. Is This Love is a terrific debut, and if the rest of his album is as good as this, it could land itself up there with Rebecca Ferguson's Heaven as one of the best LP's ever produced from the ITV ratings giant.

Listen to Is This Love HERE.

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