Friday, 30 March 2012
[Official Lyric Video] The Saturdays - 30 Days
All that anticipation, all that waiting with baited breath for the new Saturdays single since the largely unspecified 'end' to the On Your Radar album campaign. And it lived up to our every expectation, exceeded them even!
Because what 30 Days represents is a new scale for The Saturdays, a fully epic club banger that builds on the All Fired Up formula and bolts on all the heartaching emotion of My Heart Takes Over for good measure. It put it in a wider scheme of things, it really is - as so many have long wanted from The Sats - their Call The Shots, their Untouchable.
As with all the best Saturdays songs, there's a top-notch middle-eight bit from Una and an incredible drum fill at 2.25 that sounds like a jet-fighter fly-by. The lyric video, in my eyes, totally fits the feel of the song - that sort of neon-drenched, fizzing realm of pure electricity - barely on the cusp of being constrained. 30 Days is that impossible, teetering moment on the edge of letting loose, of collasping into constituent atoms of pure energy. And boy does it sound good.
30 Days is released on the 13th May and a five-track iTunes EP is available to pre-order now including a karaoke version and the Ruff Loaderz Radio Mix of the track. More important though, is the studio version of fan-favourite Turn Myself In and a 'Saturdays Only' version of The Way You Watch Me (with no Travie McCoy guest raps!)