It’s fair to say my feelings are divided about Nicki’s Stupid Hoe. On one hand, it’s nice to see her ‘going in hard’ again, returning to the brawling intensity that made Roman’s Revenge a real standout. But equally, Stupid Hoe feels almost too much. It’s a pushing of cheap titillation and lewdness, seemingly just for the sake of it.
As much as Nicki might want to be a controversial artist, at the level she has built herself up to, she also exists profoundly as a popstar – and Stupid Hoe verges over the line into alienating. The video is a whole kettle of fish in its own right, a flickering, snapping explosion of colour and editing that flashes Nicki in a variety of provocative guises missle-style into your eyes. And as much as we love Nicki for her bombast, in this instance, like the song itself, it all feels like one step too far in the wrong direction.