Monday, 27 February 2012
Mark Ronson feat. Katy B - Anywhere in the World
We've been crying out for some new Katy Be material, especially after the absolute travesty of her receiving not even a single BRITs nomination, and new Mark Ronson collab comes up trumps. Moving away from the clinical sounds of Katy's debut towards a tribal medley of fuzzy synths and sampled homespun beats comprised of actual taps and gasps from athletes, Anywhere in the World feels 'big' in every sense of the word.
With the sponsorship power of Coke on board too, the track has a real 'jingle' feel to it and artfully repositions Katy as a proper trailblazer popstar - it's a look and sound that suits her, and Anywhere in the World feels like exactly the kind of record to keep her star shining brightly through the Olympic year.
Best tie-in track since Shakira's Waka Waka, it's fair to say.