Tuesday, 31 January 2012
Erasure - A Whole Lotta Love Run Riot
When I first listened to Erasure's Tomorrow's World album, A Whole Lotta Love Run Riot was the track that instantly stood out, a full-on dance banger as glamtastic as any of their past greats. It also felt like the song most thoroughly representative of the working relationship between the duo and Frankmusik - a glossy, intensely modern take on Erasure's synth-pop, remodelling them into a heavily produced, more digital-sounding outfit.
For me, part of Erasure's enduring appeal has been the slightly rubbery nature of their largely analogue tracks, but as a standalone piece, A Whole Lotta Love Run Riot and its parent album by extension represent an exciting, contemporary evolution of Erasure. A sort of Transformers 3D switch-up for them then. And here, the formula undoubtedly works - A Whole Lotta Love Run Riot is everything you want from an up-tempo Erasure club-stormer. Friday nights out on the town pumped through the synth-pop machine; letting loose in careless abandon of love and, well... love.