Wednesday, 28 December 2011
Roll Deep - Picture Perfect
If there's one thing you can count in the medley of Urban/Dance/Pop scene that represents the current peak of commercial chart-ready style, it's that following trends will usually help you get a chart hit.
And so we turn to the new one from Roll Deep, a track that couldn't sound more like Example if it tried. Of course, hook-laden dance smashes are no stranger to the multi-member collective - both Good Times and Green Light (No. 1 hits in 2010) built their mass appeal on a heady mix of club beats and pumping energy.
But Picture Perfect feels different; still every bit as irresistibly catchy, more streamlined, yet somehow more derivative. Coming as they did at the beginnings of a sea change, Good Times etc. felt like an unbridled cocktail of pop joy - but for all its considerable merits, Picture Perfect feels like it could just have easily been a cut from Example's Playing In The Shadows LP. And when the boundaries blur like that, something always have to give in the track.
But that aside, Picture Perfect is a sufficiently robust chart contender and currently stands as one of the more promising offerings likely to grace the commercial airwaves in early 2012.
Picture Perfect is released on the 23rd January.