Tuesday, 27 December 2011
DJ Fresh feat. Rita Ora - Hot Right Now
If it ain't broke, don't try and fix it, they say. The new one from DJ Fresh feels like a prime subscriber to the philosophy, with Hot Right Now treading a familiar path to No. 1 single Louder. On the plus side, it feels like more of a 'song' than its predecessor, boasting a larger vocal element, this time courtesy of Rita Ora.
The downsides though are that it not only lacks the instant-grab appeal of Louder's immense hook, but it also feels like a by-the-numbers retread of Louder's DNA. While other dance producers like Nero and Chase & Status have managed to offer a bit of variety from single to single, Hot Right Now feels like an urgeful pushing of second helpings.
But with January one of the prime times for dance tracks to surge up the charts, Hot Right Now could very well sneak its way into the public consciousness as one of the first big hits of 2012 - after all, there's nothing like the appeal of the safe and familiar.