Wednesday, 6 July 2011
Sugababes sign to Sony RCA for 8th studio album
Don't the Sugababes look great in this new promo shot? If they're looking particularly glossy, it's because there's cause for celebration, of sorts. Yup, the girls have only gone and signed with Sony RCA.
After they parted ways with their long-time home Island records, everything seemed to be a bit up in the air - no-one knew quite what was happening; but now, with new single Freedom and an 8th studio album on the horizon, things seem well and truly back on track.
Speaking of the deal, Sony's President of Music Nick Gatfield said: "When we learned of the chance to sign Sugababes, we saw a great opportunity to work with Crown and continue to build on the band’s legacy of successful hit-making.
"I believe we have an exciting future together operating through a new joint-venture model which incorporates the excellent creative skills of Mark Hargreaves and Sarah Stennett at Crown combined with the marketing and promotional assets that Charlie Lycett and the RCA team have to offer."
Everyone has a bit of a soft spot for the Sugababes - with a group that's been in the pop game as long as they have (albeit with a fair few member-changes), you can't help but admire them for keeping at it. And with a repertoire of some of the best pop hits of the past decade, we're hoping the new album can add to that list.
Freedom is released on the 5th September.