Wednesday, 20 July 2011
Example - Stay Awake
Example can do no wrong at the moment. Every artist (if they're lucky) goes through that phase of their career where they bang out hit after hit, a veritable torrent of amazing tuneage.
New single Stay Awake picks up where the masterful Changed The Way You Kiss Me left off, an assault of domineering dancefloor magic. Example's all-inclusive calls to the 'leaders of the messed up generation' feels buoyed up with the confidence of a man who now has a Number One single under his belt.
Seeing Example play the Capital Summertime Ball at Wembley, he was clearly in his absolute element - 85,000 people arrayed before him, all dancing away.
Indeed, it was quite possible that he received the best reception of anyone that day; whipping the crowd up into a frenzy despite the apocalypticly dismal weather.
Stay Awake is the sound of a man so versed in producing an anthem you feel he could probably just as easily do it with his eyes closed. Melody, lyrics, rhythm - listening to Stay Awake is like seeing a master-technician at work, fine tuning a high-end sport car for the race. And when that machine is unleashed, boy does it fly...
Stay Awake is released on the 29th August.