Monday, 9 May 2011
Colette Carr - (We Do It) Primo
What do you get when you add a stunning blonde, a Keane sample (amazing!) and Frankmusik (also amazing!) all together? Well, you end up with Colette Carr's new single (We Do It) Primo, that's what.
Hailing from Malibu, California (can we live there please? It sounds really sunny!), Colette is a feisty electro-popping rapper whose previous single Back It Up reached Number One on MTVMusic's Top 100 back at the start of 2010.
The closest thing I can really compare Primo to is Miley Cyrus's Party In The USA; it's got that same youthful exuberance, that real hands-in-the-air vibe. On one hand you have the glorious 'pop' of Colette's vocals and bouncy synths; on the other hand, a real urban credibility.
Artists like Jessie J have helped open the door wide open for quirky, forthright female artists to make it big and Primo is precisely the kind of track ready to take that opportunity and really make a go of it.
Of course, there's always a danger when sampling a song as popular as Keane's Somewhere Only We Know that it could alienate fans of the original - but Primo cleverly only uses the briefest of moments of the song, cherry-picking the catchiest hook of the chorus; a cornerstone that the rest of the song can launch from.
As for Colette herself, she's obviously got a keen sense of style too, presenting herself in some really eye-catching, glamorous outfits that match up to the striking, individual sounds on offer in her music. It's well worth checking out her rather amazing blog too, complete with smileys and a hell of a lot of pictures. Very colourful, super-bright, and like Primo itself, immensely fun.
Colette Carr - (We Do It) Primo by CherrytreeRecords