Sunday, 17 April 2011
Bike This Way... The new Lady Gaga album cover
Let's just stop for a minute and analyse the new Lady Gaga album cover.
Lady Gaga as a bike. That's the gist of it. Well, all of it really. Against a completely black background, there she is, all silver and chrome. What is this saying about her? Is she a machine, an actual 'bike', or does it all represent some far more complicated metaphor that is impossible to decipher. Only Gaga knows.
And then there's the font, equally dramatic and chrome-like. I guess what strikes me most is how far removed stylistically this is from the single cover of the same name. The font is completely different, and for me, it takes away so much in momentum. I guess the fierce, black and white quality remains, but beyond that, all that stands is the fact that... Lady Gaga is a bike. It's quite hard to get over.
If you are a bike, do you still rejoice and love yourself today because you were born as a two wheeled, gasoline drinking machine? I'm not sure. I guess it has its merits - It's faster than walking at any rate; definitely a handy attribute to have if you're going to be touring the world regularly playing all your new songs. But how do you hold a microphone if you have no hands and your arms are attached to a wheel?
And the last thing that strikes me is how retro the whole thing looks. It's like a mash-up between Metallica's Ride The Lightning and Meat Loaf's Bat Out Of Hell: